CASE STUDY - LOKUM DEVELOPER
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Come and see how we did it.
What was our goal?
Our task was to showcase in a commemorative video the various investments of the LOKUM brand that have been developed across several cities over the past 20 years.
What challenges did we face?
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We wanted to credibly present several different stories of residents—one for each location.
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Most of the footage were to be shot outdoors, so we had to adjust our work schedule to changing weather conditions.
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Working with young actors, while incredibly rewarding due to their genuine emotions, can also be demanding.
How did we achieve our goal?
Actions:
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During a series of meetings, we discussed the client’s challenges and business goals.
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We created several concepts and then developed the film's script.
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We conducted casting and thorough documentation to familiarize ourselves with all the locations.
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We completed a total of 5 shooting days across 3 cities.
Creative Idea:
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The camera is in constant motion. We accompany residents in their activities, focusing on emotions and building relationships.
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Lokum's investments are the background, the foundation, the space where the characters discover joy and fulfillment.
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We want to show diversity - in architecture, in leisure activities, in the social cross-section of the characters.
Perfect Finishing
In post-production, we paid particular attention to refining the planned transitions, selecting the ideal music, and adding subtle sound design to each scene.