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Come and see how we did it.
What was our goal?
To execute an advertising campaign for the Romet bicycle collection for 2023, comprising 24 films promoting eight bicycle categories: MTB XC, EBIKE, CITY, GRAVEL, ROAD BIKE, MTB ENTRY LEVEL, TREKKING, and ENDURO. For each category, we aimed to produce three formats: a 3-minute full-length film, a 30 or 60-second commercial spot and a 15-second commercial spot.
What challenges did we face?
The biggest challenge for us was time. We had to complete the first films for the official distributor meeting within just 2 weeks, which included both filming and editing of 8 films.
How did we achieve our goal?
Result
The result of our efforts is an online campaign promoting the bicycle catalog, which has garnered over one million views on YouTube.
Actions:
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We focused on efficient execution and rapid organization of work, collaborating with photographer Adam Klimek.
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We leveraged our extensive experience in filming bicycles and our knowledge of routes and locations for recording.
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We spent 2 days filming at the manufacturer’s headquarters and an additional 5 days at various locations in Poland and the Czech Republic.
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We did not wait until the end of filming; as soon as the initial footage was recorded, it was swiftly handed over to editors.