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CASE STUDY - LOKUM DEVELOPER

CASE STUDY
LOKUM DEWELOPER

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Come and see how we did it.

What was our goal?

 

Our task was to showcase in a commemorative video the various investments of the LOKUM brand that have been developed across several cities over the past 20 years.

What challenges did we face?​

 

  • We wanted to credibly present several different stories of residents—one for each location.

 

  • Most of the footage were to be shot outdoors, so we had to adjust our work schedule to changing weather conditions.

 

  • Working with young actors, while incredibly rewarding due to their genuine emotions, can also be demanding.

How did we achieve our goal?​

Actions:

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  • During a series of meetings, we discussed the client’s challenges and business goals.

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  • We created several concepts and then developed the film's script.

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  • We conducted casting and thorough documentation to familiarize ourselves with all the locations.

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  • We completed a total of 5 shooting days across 3 cities.

​Creative Idea:

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  • The camera is in constant motion. We accompany residents in their activities, focusing on emotions and building relationships.

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  • Lokum's investments are the background, the foundation, the space where the characters discover joy and fulfillment.

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  • We want to show diversity - in architecture, in leisure activities, in the social cross-section of the characters.

Perfect Finishing

 

​In post-production, we paid particular attention to refining the planned transitions, selecting the ideal music, and adding subtle sound design to each scene.

Tell your story, introduce your services or products and effectively reach your customers, using film and video content. We have worked on international markets since 2011.

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